Run the Jewels, DJ Premier, and Greg Nice Set Fire to a Pile of Cash in the “Ooh LA LA” Video

Run the Jewels dropped the video for their DJ Premier-assisted single.

On Monday,  Run the Jewels shared the first official video for the project. “Ooh LA LA,” the project’s first single, features DJ Premier and Greg Nice. Stream the full video above.

The video takes place at a bonfire as we’ve never seen before. Men and women of all races dance around the scene, shoveling stacks of cash and valuables onto a pile. As Killer Mike and El-P pop champagne to commemorate the event, participants light the pile on fire. The group shared the creative approach to the video.

“We shot this video only a few weeks before the pandemic hit,” they wrote, “with no clue as to what the future held. The fact that we got the chance to do it is damn near miraculous in hindsight.”

Brian and Vanessa Beletic directed the video, with help from the production company Smuggler.

“This video is a fantasy of waking up on a day that there is no monetary system, no dividing line, no false construct to tell our fellow man that they are less or more than anyone else. Not that people are without, but that the whole meaning of money has vanished. That we have somehow solved our self-created caste system and can now start fresh with love, hope, and celebration. It’s a dream of humanity’s V-DAY…and the party we know would pop off.”


Run the Jewels Samples Gang Starr’s “Dwyck” on Their Latest Single “Ooh LA LA”

Run the Jewels Release New Single “The Yankee and the Brave”

CORRECTION: An earlier version of this story stated Run the Jewels 4 was currently available on all major streaming platforms. The album has not been released yet. 

Torry Threadcraft

Torry Threadcraft is a writer who covers music, sports, and culture. You can find his daily ramblings and culinary takes at @dreadcraft.

Published by
Torry Threadcraft

Recent Posts

This UK Rap Duo Has A Song With MF DOOM And Jay Electronica

"Barz Simpson," which features MF DOOM and Jay Electronica, is the first single from UK-based… Read More

August 15, 2022

Solange Has Composed a Score for the New York City Ballet

Solange has composed a score for the New York City Ballet which will accompany a… Read More

August 15, 2022

Best Videos To Drop Last Week: JID, EST Gee, Ice Spice & More

JID, K CAMP, EST Gee, Ice Spice, and more caught our attention recently with their… Read More

August 15, 2022

R. Kelly Legal Team Seeks To Bar Jurors Who Have Seen ‘Surviving R. Kelly’

The legal team for R. Kelly does not want jurors for his upcoming Chicago trial… Read More

August 15, 2022

De La Soul Has Reconnected In the Studio With Prince Paul

Legendary producer Prince Paul recently posted an Instagram picture of himself in the studio with… Read More

August 15, 2022

Mixtape Monday: Dunes, Chris Patrick, GOODBRAIN, Doctor Guava, zoomo + More

Dunes, Chris Patrick, GOODBRAIN, Doctor Guava, zoomo and more this Mixtape Monday. If you like… Read More

August 15, 2022