Roc Marciano, Griselda Records Provide Soundtrack for Virgil Abloh’s Off-White Fashion Show

Photo Credit: Pierre Suu/Getty Images

Westside Gunn had a front-row seat for the festivities.

The past couple of years have been great for Griselda Records, Roc Marciano, and Virgil Abloh. Abloh’s Off-White brand has grown exponentially since rebranding from the original PYREX VISION. In the past three years alone, the brand collaborated with heavy hitters like Nike, Jimmy Choo, IKEA, and Barney’s New York.

WATCH: Check Out Griselda Records’ Kaleidoscopic, Hype Williams-Directed “Dr. Birds” Video

On Wednesday, January 15h, the brand previewed its men’s Fall 2020 line at a show in Paris. Artists like Migos, Pop Smoke, Tyga, and J. Balvin reportedly attended.

Alongside them, both literally and in spirit, were underground stalwarts Roc Marciano and the Griselda Records collective.

Marciano and Griselda are no strangers to one another’s work. Most recently, on Griselda’s “Dr. Birds,” both Westside Gunn and Conway name-check Abloh on multiple occasions.

 A viral clip from the show surfaced on Wednesday. The video shows Cartier Williams performing a tap routine as Marciano and Westside Gunn’s “Perfect Plex” plays in the background. Gunn, who was sitting front row for the event, later detailed the scene on Instagram.

Roc Marci wasn’t in the building, but the Long Island MC caught wind of it shortly after. He posted a video to his Facebook page, proud to serve as a “musical backdrop for the opulence on display.”

WATCH: Q-Tip Joins Roc Marciano for an Electric Performance of “Congo” Live in NYC

Griselda Records’ WWCD is available on all major streaming platforms. Roc Marciano’s latest project, Marcielago is also available now.

Torry Threadcraft

Torry Threadcraft is a writer who covers music, sports, and culture. You can find his daily ramblings and culinary takes at @dreadcraft.

Published by
Torry Threadcraft

Recent Posts

Fat Joe Blames Unreleased JAY-Z Collaboration on Issue With the NFL

While promoting The Book of Jose, Fat Joe told GQ that his unreleased collab with… Read More

December 6, 2022

Allen Iverson Talks About the Time He Had to Explain His “Terrible Rap Album” to Ex-NBA Commissioner David Stern

While on Kevin Hart's Cold As Balls, Allen Iverson spoke on late NBA commissioner David Stern… Read More

December 5, 2022

SZA’s New Album ‘S.O.S.’ Will Feature Ol’ Dirty Bastard, Travis Scott & More

SZA has dropped the tracklist for her upcoming album, S.O.S. SZA has finally revealed the… Read More

December 5, 2022

Ice Cube Wants to Regain Ownership of ‘Friday’ Franchise From Warner Bros.

While on podcast Hotboxin' With Mike Tyson, rapper and business mogul Ice Cube spoke about… Read More

December 5, 2022

Best Hip-Hop Videos To Drop Last Week: Westside Gunn, Black Star, Latto & More

Last week video releases from Metro Boomin, Westside Gunn, Latto, and GloRilla were revealed. Westside… Read More

December 5, 2022

Watch the First Trailer for Upcoming Eddie Murphy Comedy ‘You People’

Eddie Murphy, Jonah Hill, Nia Long, Lauren London and Julia Louis-Dreyfus star in upcoming Kenya… Read More

December 5, 2022