BROCKHAMPTON’s New “SUGAR” Video is a Romantic Sci-Fi Thriller

The track is the fifth single from their latest album Ginger.

BROCKHAMPTON has shared new visuals from their Ginger album. Directed by lead singer Kevin Abstract, the video features a vindictive alien and tons of vintage Nickelodeon-esque green slime.

Elara Pictures and Ways & Means’ are credited for the video’s production studio. Brandon Robinson handled production duties, while FRENDER and Max Colt provided visual effects.

Elara Pictures are executive producing the upcoming film Uncut Gems, starring Adam Sandler. Ways and Means previously produced Powerade’s #justakid promotion. The production company, started by Joshua and Benjamin Safdie, also produced the Lenny Cooke documentary in 2013.

Check out Ginger and other BROCKHAMPTON projects on major streaming platforms.


Torry Threadcraft

Torry Threadcraft is a writer who covers music, sports, and culture. You can find his daily ramblings and culinary takes at @dreadcraft.

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