Keem, announced the song via Twitter with mysterious cover art that’s aligned with the other loosies he’s been releasing this year. On the new track, the duo flexes their lyrical prowess and ride the laid back beat effortlessly. “Durag Activity” is a smooth summer-ready cut.
In the visual that dropped alongside the single, both rappers appear in a mob-centric universe where they’re attempting to take over a crew. Accompanied by female assassins, Baby Keem and Travis Scott get away with murdering old heads that evidently didn’t see death knocking at their doorstep.
If you’ve been keeping your ear to the ground, you’re well aware that Keem has been randomly releasing music at his own pace. Earlier this year, in early March he dropped “No Sense,” a track that comes across as a bit personal. He also unveiled a video at the tail end of March for that track that was cryptic yet creative.
The rapper also appeared in pgLang’s Calvin Klein campaign that featured a gamut of other creatives like Brent Faiyaz, Ryan Destiny and others. We’re still trying to put our finger on what pgLang actually does, but it’s clear that the service company is a creative hub of some sort.
Needless to say, Baby Keem is continuing his run of shelling out unique hip-hop that feeds his fanbase. The visuals he shares aren’t thrown together, they’re wacky and typically have the pgLang logo included. He’s taken a page out of his cousin Kendrick Lamar’s handbook and appears to be following in his footsteps when it comes to steadily releasing music and visuals that make us feel something (we’re not mad at that).
Watch Baby Keem’s video for “Durag Activity” below.
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