Snoop Dogg and Mark Gonzales Link With Adidas For New Collection

Adidas Skateboarding has linked with OG rapper Snoop Dogg and the legendary skateboarder Mark ‘Gonz’ Gonzales, both Southern Californians, for an upcoming footwear and apparel release. The collection, which has been dubbed LA Stories, includes hoodies, shirts, the pictured sneakers, and t-shirts with some Southern California inspired iconography. The collection’s signature item, a pair of Matchcourt Mid sneakers, is described as having, “a full-grain, buttery cream leather upper” and “features the iconic three stripes in a blue hue, custom sockliner, gold eyelets and is detailed with signature artwork by Gonz on the outsole. In the 90s, plaid flannels were wardrobe staples for Snoop and Gonz and the digitized plaid tongue and heel overlay designed straight from Gonz’s iPad was its inspiration. Gonz’ custom artwork also appears on the limited edition hoodie, long sleeve shirt and t-shirt featuring lowriders and graffiti lettering.” Snoop Dogg, ever the entrepreneur, as of late has been involved in the lucrative Canadian cannabis market. The pictured LA Stories sneakers will be available for a cool $85 while the apparel collection will begin at $30. Snoop x Gonz‘s limited footwear and apparel collection will hit specialty skate retailers and adidas.com on December 5th.