NFL Says Social Justice Issues Raised By Colin Kaepernick “Deserve Our Attention And Action”

UPDATE: The NFL has voiced its support of Nike’s Colin Kaepernick “Just Do It” campaign.

“The National Football League believes in dialogue, understanding and unity. We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities,” Jocelyn Moore, the NFL’s executive vp communications and public affairs, said in a statement via The Hollywood Reporter. “The social justice issues that Colin and other professional athletes have raised deserve our attention and action.”

Read the original story below.

Nike is playing chess

Exiled NFL quarterback Colin Kaepernick will the be the face of Nike’s Just Do it 30th-anniversary campaign. Kaepernick made the announcement on his social media pages, sending out a photo of himself with the caption: “Believe in something, even if it means sacrificing everything:”

Believe in something, even if it means sacrificing everything. #JustDoIt

READ: The Work, Power & Perseverance of Colin Kaepernick

As ESPN reporter Darren Rovell notes, Kaepernick was sponsored by Nike already (since 2011.) So they have been paying him all along:

Also interesting: Nike and the NFL are partners; the two companies reached a new eight-year deal back in March.

READ: Colin Kaepernick Scores Million-Dollar Book Deal

Of course, the announcement got a divisive reaction, split between those who believe in his cause and those who don’t.

This comes just a couple a days after an arbitrator decided that Kap’s grievance against the NFL will go to trial. The NFL season kicks off Thursday.

Dimas Sanfiorenzo

Dimas Sanfiorenzo is the Managing Editor for Okayplayer. He specializes in coverage centered around music, pop culture, and politics. Email:

Published by
Dimas Sanfiorenzo
Tags: NFLNike

Recent Posts

In His Own Words: Albee Al on Getting Another Chance at Rap Success

In his own words, New Jersey rapper Albee Al talks about staying out of trouble,… Read More

September 30, 2022

Best Songs of The Week: ft. Smino, Freddie Gibbs, and More

The Round-Up is Okayplayer’s weekly playlist of the best songs in the worlds of hip-hop… Read More

September 30, 2022

Keke Palmer Introduces Her Own Digital Network, Key TV

On Friday, Nope actress Keke Palmer announced new digital network Key TV, aiming to spotlight “a new… Read More

September 30, 2022

Snoop Dogg Once Auctioned Off His Blunt For 10k

To support Alzheimer's nonprofit Hilarity for Charity, Seth Rogan and Lauren Rogan Miller claim Snoop… Read More

September 30, 2022

Ed Sheeran Slapped With Lawsuit That Claims He Copied Marvin Gaye

Ed Sheeran is heading to trial following accusations that he used parts of 1972 Marvin… Read More

September 30, 2022

Kid Cudi Hints At the Just-Released ‘Entergalactic’ Being His Final Album

While visiting The Zane Lowe Show on Apple Music, Kid Cudi suggested that the Entergalactic soundtrack would be… Read More

September 30, 2022