Boycotting The NFL Has Led To Declining Television Ratings
Give Colin Kaepernick a job, ride for the right side of history or continue to be a thing of the past.
Multibillion-dollar media and entertainment conglomerate, the National Football League, has a new problem on its hands: lowered ratings. Week 1 of the new 2017-2018 season has found the popular U.S. professional sport losing its ranking as the number one spot in households across the country. According to Pivotal Research analyst Brian Wieser, viewership for the NFL was down 14% on a year-over-year basis.
That’s the lowest level of same-week viewing since 2009.
The cause, spurred on by the blackballing of embattled QB Colin Kaepernick, has reaped quick rewards as the declining ratings threatened Disney—who is the parent company of ESPN, CBS, FOX and 21st Century Fox—to come up with a strategy. Disney and the other brands have counted on the NFL to cushion their business as audiences cut the cord in favor of streaming services such as Hulu, Netflix and Amazon. Add to the mix that Fox, CBS and Comcast all signed a $27 billion deal with the NFL for the rights to broadcast games through 2022, and a decrease in audience viewership doesn’t spell success for all the parties involved.
“The bigger question is why and how have sports defied gravity for so long,” Pivotal’s Weiser said, adding that broadcasting the NFL had “high fixed costs.” “At the end of the day, people are using their TV sets less than they used to.”
Fans continue to be turned off by the hypocrisy of not punishing players for abuses—both verbal and physical—and violating drug testings, while continuing to lambast Colin Kaepernick who is fighting for social justice. Include the retirements of fan favorites such as Peyton Manning and injuries to stars like Odell Beckham Jr. and there is strong evidence to support that the quality of the league’s “product” has slipped.
CBS Chief Executive Les Moonves isn’t worried about the drop-off in the ratings, saying, “I think the NFL is still the best property on television.”
Source: CBS Money Watch