When you think of Snoop; the cold flow, the original recipe drawl,
and his love for this hip-hop thing immediately come to mind. You also
think of frank, graphic depictions and analysis of the whole “pimps up,
those down” dynamic. A bona fide blue-chip in every sense, he usually
knows his lane, his direction, and his area of focus. Off the break,
Snoop calls Ego Trippin’ an experiment, which really throws all
convention out of the window. He could go anywhere with this. Luckily
the Dog doesn’t stray too far off of the trail and finds his way home.
Snoop enlists ghostwriters on this project, while production force
of nature-QDT (Quick, Dogg and Teddy) provides a good portion of the
musical input. “A Word Witchya,” a smooth, mellow jazzy intro hips us
to the chemistry of DJ Quick, Snoop, and Riley. Word on the street is
that the 3-piece-ensemble is planning a major collaborative effort in
the near future.
Best in Show
Snoop brings his A-game on the following: “Press Play”—Kurupt,
Young Gotti brings major energy and gets it in heavy on the hook. The
cut is straight bangout, Snoop comes with the offbeat flow and horse
collars the track as buttery horn stabs reverberate intermittently
throughout the joint.
Cult classic “Sexual Eruption” speaks for itself. The synth laden, drum
pad driven delirium takes you to a fifth dimension of spaced out
paisley Minneapolis grooves. The rap is 30 degrees colder, and the Dogg
is in “rare form” on the explicit CD version, much like “the kid” was
on “Darling Nikki.” On Gangsta Like Me QDT brings dirty, unfiltered,
black and white, snow capped Funk!
Off some Spanish fly shit, Sets Up has Pharell on some Brazillian,
Sergio Mendes island type of groove. Snoop brings the bite on the flow.
These two have tapped into some deep type of chemistry that gamma rays
couldn’t fuck with. Let it Out offers classic Snoop with a Zapped out
hook. Killer flow- Snoop switch-hits on this one- starting fast then
downshifting to slow flow. This type of hunger and fire applied to all
songs would have earned Snoop 5 Questies in this column.
“SD Is Out”-memo to T-Pain-this is how you use voice effects
artistically. TR freaks the vocoder delivering a full rich sound-not
the bubblegum ring tone aesthetic that’s ruining musical creativity.
“Cool”-pays tribute to The Time’s classic. Snoop goes verbatim through
Morris Day’s classic taunts and boasts. Voice effects are successfully
employed. This version can’t produce the original’s tempo which
aggressively drove harmoniously insane sytnths down the instinctive
path of soul and rhythm. A good shout out, but an inferior effort that
pales in comparison to the original.
“Deez Hollywood Nights”-off some Grease ‘Summer Nights” shit, Snoop boasts “I’m higher than gas refusing to pass.”
“Whatever U Do”–Snoop laments over never smashing Kim K or Supa Head, but speaks to how he has still put major league work in.
“My Medicine”-What’s up with the country shit y’all. On this cut
Snoop talks about getting his fixx and getting his money not
necessarily in that order. First Nelly, now Snoop? ” Make it Good;”
“Why Did you Leave Me;”-a ringtone track, that sounds like Sean
Kingston trying to get his Akon on; and “Can’t Say Goodbye” a sappy
Bruce Hornsby flavored pop-tart, round out the list.
Blue Carpet Treatment-the Guest List
“Waste of Time” features Raphael Sadiq, not surprising since he is
a bay area cat baptized in the funk. “Life of the Party” features Mr.
F.A.B. and Too short who has stepped up his flow. Overall quality
takes a hit on this one.
Fortunately the B-sides and B-List guests don’t detract too much from Ego Trippin.
Snoop’s creativity, flow, and gangster build up too much momentum to be
stopped. But for real Snoop, stop trippin’ and give us some more of
that medicine that we need- that rabid flow, creative genius, and at
least half of the tracks prescribed by the good Dr. Dre.
– Mel Blunt