The Adidas brand, designer basketball courts, celebrities, games and gear. What more could one ask for during an All-Star Weekend event that blurred the lines between basketball and culture? On Friday, Feb. 17, Adidas brand took over 747 Warehouse St. to create a complete sensory overload experience. To kick off their two-day event, Snoop Dogg and 2 Chainz settled an ongoing challenge to a game of basketball, representing their respective coasts with some of their ballin’ artist friends. Likened to a real life Above the Rim game, the outdoor event was held on an exclusive Adidas court designed by Pharrell Williams. This game gave you everything you would want in a celebrity event.
Each team was stacked with some of the best ballers of the entertainment industry, including Chris Brown, Trinidad James, Lil Dickie, Quavo and King Combs. The starting five for the West was Daylyt, a surprise standout, Joe Moses, David Banner, Chris Brown and team captain, Snoop Dogg. For the East, Dorrough, Young MA, Trinidad James, Short Dawg and Lil Dickie kicked off the competition. Fat Joe and Michael Rappaport gave us all the Kenny Smith and Charles Barkley feels, providing commentary and plenty of sideline interviews.
This is the celebrity game that really mattered and the stars were plentiful to witness which coast really had the best ballers. Odell Beckham Jr., E-40, Ally Love, Al Harrington and many others were in the building. Following the first quarter, the score was tied, but by halftime the West had pulled away with a 37-31 lead. For the halftime show, Tommy the Clown’s Dance Battle 25 grooved, krumped and flexed their way across center court. And what’s a dance battle without Chris Brown and King Combs jumping in?
You can catch the full battle at Battlezone25.com
The East never regained enough momentum and the West took the crown with a 93-60 victory. There were a whole lot of missed shots, but there were also some surprising buckets from Lil Dickie, Mistah Fab and Chris Brown showed OBJ he could get up with an end of game dunk. MVP for the East was awarded to Dorrough and the West MVP was Uncle Snoop with 25 rebounds and 5 blocks. 2 Chainz vows they will be back for a rematch.
After the game, attendees submerged themselves in The Warehouse. The SoundLab, a full studio project from Adidas that gives the next generation the resources to become the next music makers, housed demos and curated workshops from Pusha T and other music influencers. Fashion designers Alexander Wang and Dame 4 Bape showcased their culture-bending collaborations and the night ended at the main stage with a DJ set from Kaytranada, and performances from Rich the Kid, Tory Lanez, Pusha T, French Montana and N.E.R.D.
Peep the gallery full of highlights from the basketball event below:
Monesia Hobbs is a Los Angeles-based freelance writer and owner of The Wordplay Firm where she contributes to music culture as a journalist, event producer and artist manager. She also edits books, bios and resumes. Keep up with her adventures by following her on Instagram @YouNeedMo.
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