Snapchat Releases Filters Waiting For Frank Ocean's Album
Well, today is Friday, August 5, 2016, 8:49 a.m. EST, and there’s still no sign of Frank Ocean‘s Boys Don’t Cry album. Throughout social media fans of the singer-songwriter have voiced their concerns for the record, expressing everything from anger to sadness.
But at least social media makes it all much easier to band together in such a momentous occasion in music, and now Snapchat has joined in on the fun.
In Snapchat’s latest update they have added two new Ocean-inspired filters: one in the style of the OSX TextEdit window referencing his old Tumblr notes that reads “Dear Frank Ocean,” and another with a depressed skeleton and caption that reads “Waiting for Frank Ocean’s music like…” They can both be laid on top of any picture or video.
Although it isn’t clear whether any groups involved in the release of Ocean’s new album have paid for or sponsored the filters. But Snapchat does make money through such agreements (but if that is actually the case whatever group could have done a better job honestly). But they could also have made the filters themselves, as a means of getting in on the hype surrounding Boys Don’t Cry.
As we wrote earlier this week the New York Times confirmed that Ocean’s highly anticipated second album would be arriving today as an Apple Music exclusive, although as we’ve come to realize with the artist, he might wait until the very last minute to do so. Boys Don’t Cry serves as the follow up to 2012’s Channel Orange, Ocean’s commercially and critically acclaimed debut studio album.