The Year In Review: Okayplayer's Top 15 Videos Of 2015
Who out there wants to test the bandwidth of the music video? For the past decade, the medium has left cable networks like MTV and BET and gravitated towards the ether of the internet. At the beginning of this year, stars and independent acts alike used Vine, Snapchat, Twitter, YouTube and whatever other type of camera they could get in front of to showcase their growing narrative. As it became apparent that becoming viral was becoming the same as “getting a deal” or “discovered,” artists upped the ante by adding unique flair through creative partnerships.
From Kendrick Lamar collaborating with Colin Tilley on two of this year’s most diverse and dazzling videos to FKA twigs and Grimes only choosing to work with themselves on work — these artists are pioneering new and innovative ways to get their ideas out with or without a director. By adding an element of newness to their own narrative, acts are able to make the song richer (as was the case with M.I.A.‘s “Borders” and Kendrick Lamar’s “These Walls”) and bring audiences and music lovers closer to understanding their visions.
Overall, 2015 will be remembered as the year when stars—independent and mainstream alike—tackled issues such as police brutality, immigration or just let themselves be meta and meme-like (as in Drake‘s “Energy” video). Whether the idea came organically or through the result of meticulous planning, artists are becoming directors in their own right and are showing just how great of a time it is to be alive. Asking us to rank these accomplishments in visual delight is something that we just couldn’t do, the offerings are just too good to shortchange one for another. So, instead, press play, check out our quips about the Top 15 Videos of 2015, and enjoy the holiday festivities!