Norwegian funkstress Maya Vik has long been a torchbearer of the Minneapolis sound, wielding a bass in one hand and proudly waving her funk flag with the other. The First Look alum has graced us with all of the boogie-blessed frequencies over the months since she first landed on our radar, but today we have the pleasure of premiering the visual for her latest funked-out single “Going Insane.” The clip provides an intimate look at Vik’s live crew, accompanied by glitzy and glamorous sonic schemes, laced with trilling synth licks, popping bass lines and drum machine wizardry; perfect for the Sunday BBQ or a late-night ride down Sunset Blvd. The track comes as a necessary and proper follow-up to her lighthearted ode to Michael Douglass “YMD” and can be found on Vik’s recently released Beyond The Basics EP, which is available to cop via Oslo Records on iTunes. Below you can watch the clip the for Maya Vik’s Jimmy Jam & Terry Lewis-channelling cut “Going Insane” along with a quick word about the video. Stay tuned for the next dose of the fawnk.
“The video was shot while recording the last additional live layer to the record, and it features my live band. This has already become a favorite song to play live, and I’ll quote Jimmy Douglas on this “Maya you know you’ll never find your guys in the states right?” meaning they are beyond amazing.”