Photographed by David Sims, the campaign showcases the duality of Prada’s iconic brand. 

Frank Ocean has been unveiled as the newest face of Prada’s Spring/Summer 2020 menswear campaign. 

He joins director Nicolas Winding Refn (Drive, The Neon Demon) and actor Austin Butler (The Dead Don’t Die, Once Upon a Time in Hollywood). Last year the singer wore a Prada jacket to the Met Gala for the dramatic theme Camp: Notes on Fashion. Recently he was seen wearing the Italian luxury brand for a W magazine spread. 

Photographed by David Sims, the SS20 campaign highlights the aforementioned creative men who are redefining Prada. The fashion house’s official website describes the latest collection as “an intentional display of duality, multiplicity, constant reinvention and renewal.” Expanding on the individuals included in the campaign, the fashion house’s site also shares, “Each embodies a single identity of the Prada man, one aspect, one outlook, multiplied by each image, each definition...Each of these men uses words to define themselves: the lyrics of a song, the words of a script. They are a blueprint, a template, for life, for living, for feeling. ”

Ocean has previously appeared in campaigns for Band of Outsiders (2013) and Calvin Klein (2016). At the tail end of 2019, the artist began hosting a series of queer parties in New York City. 

The singer-songwriter was recently announced as a headliner at Coachella 2020.

Take a look at the campaign below, head over to Prada’s website for more.