Hello, Okayplayers, my name is Jesse Kirshbaum, nice to meet you!

I run the Nue Agency, a cultural marketing firm specializing in helping brands utilize music + technology to better connect with their consumers.

My team and I are huge believers that tech is the savior to the music business and we obsessively monitor what’s happening in this space. Each week I share some of my findings in my weekly newsletter Beats 'n Bytes and you can also catch me on a Hot 97 series called Hot In Tech, where I premiere the newest tech products and interview some of the most dynamic personalities in the tech industry.

As part of the new, we here at Nue want to share our learning with you too! Announcing a new weekly column here at Okayplayer, this weekly installment is designed to give you insight to everything hot and relevant in hip-hop and tech. Enjoy!

Leave us a comment in the section below or hit us up on Twitter @NueAgency.

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Prince’s Music Is Now on Spotify.

After all the legal complications “Purple Rain” and other legendary songs like “When Doves Cry” by Prince are now available through Spotify.

Can Facebook Live Make Music Videos Relevant Again?

Due to the success of Chance The Rapper’s “Same Drugs” video being streamed through Facebook Live with over 33,000 impressions, the unexpected victory sparked people’s interest and now people are wondering if Facebook Live is the new avenue to keep the music video relevant.

After winning for rap album, Chance The Rapper thanks Mom, Dad and... Soundcloud

Chance The Rapper had a special shout-out after accepting the Grammy award for Best Rap Album.

How Jimmy Iovine Plans to Take Apple Music to New Height.

Apple Music and Jimmy Iovine’s vision for turning the company into one that holistically blends the fundamentally entwined yet oft incompatible worlds of Silicon Valley and the entertainment industry is finally in motion.

Cam'ron Responds to Jim Jones on Instagram Live.

Cam’ron, took to Instagram Live Saturday night (Feb. 12) and gave a run-down of hip-hop's history in Harlem, covering the break-up of The Diplomats and giving a response to Jim Jones. Cam'ron was live for over three hours and got over 60k+ tuning in to his IG Live!

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Jesse Kirshbaum has been in the trenches of the music business, specializing in securing talent for concerts, tours and endorsement deals for his various clients and brand partners internationally. He founded Nue Agency (a creative agency, recently named to Inc. Mag's 500 list as the third fastest growing Media Company in America) to sit at the center of culture, brands and technology. He is the host of Hot 97's new web series, Hot In Tech, an authority in Music Tech culture, news and events. Jesse is also the executive producer for both the hit digital series #CRWN and The Annual FlashFWD Awards, which honors premiere stars in Music Tech. Follow him @JesseKay on Twitter + Instagram.