UPDATE: Are SoundCloud's New Rules Threatening Online DJ Culture?
UPDATE: SoundCloud responded to Digital Media News’ claims that it will place restrictions on DJs by saying that there is no truth to the rumor.
Recently-inked deals with Universal Music Group and Sony has forced all DJs to take notice of the movements going on at SoundCloud.
The company is now preparing to impose serious restrictions upon DJs who upload their mixes on their site. According to a source fueling Digital Media News, it remains unclear exactly what the restrictions will actually be, but word from the curb is that it will be “significant and serious” and on the way.
We have already seen and heard DJs complain vociferously online for being taken offline without fair warning. And with restrictions possibly including a complete block on all DJ mixes that aren’t fully cleared, we could be losing a lot of our favorite sounds for the price of a dollar.
Keep in mind, this is still a developing story, so we shall update you when we’ve learned more about the circumstances.
SoundCloud has already tore down accounts based on copyright concerns. Problematic indeed, but with the DMCA not yet involved in the matter, the record labels seem to be intensifying the level of policing happening on the site. “I don’t think the DJs are going to be happy,” the source relayed to Digital Music News last week. “Probably piss off a lot of subscribers too.” Has SoundCloud shot themselves in the proverbial foot? By launching ‘Go,’ a paid-only platform that made its debut in March, SoundCloud will have a lot of eyes on them moving forward.
MixCloud has been benefitting from SoundCloud’s tightening stranglehold attempt of music. With the latter boasting 185 million active users, high profile DJs are uploading their work there and on iTunes Podcast as well. Again, until SoundCloud corroborates the information, continue to keep an eye on this development.
Thoughts? Questions? Please don’t hesitate to share with us on Twitter @Okayplayer.