Apple Is Honoring Black History Month With A $400 Apple Watch
Apple's Black Unity Collection, which includes a limited-edition Apple Watch Series 6 with a Pan-African flag-inspired sport band and watch face, will be available on February 1.
Apple is prepping for the release of a limited-edition Apple Watch just in time for Black History Month in February.
The tech company is dropping their Black Unity Collection next month, which is "designed to celebrate and acknowledge Black history and Black culture," according to Apple's website. Featured in the collection will be an Apple Watch Series 6 with a Pan-African flag-inspired sport band and watch face that was designed by "Members of the Black creative community and allies throughout Apple."
"The Black Unity Collection pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland," a description of the watch reads on the website. "The Black Unity Sport Band is made from individual pieces of colored fluoroelastomer, which are assembled by hand and compression-molded into one. The Unity watch face creates an ever-changing pattern that dynamically shifts as Apple Watch moves."
The watch will be available to purchase on February 1 for $399 or $499, depending on if you want one with GPS or one with both GPS and cellular. The sport band can be purchased by itself for $49. The limited-edition watch will only be available to buy throughout next month. As part of the collection, Apple will also be supporting organizations including: Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Education Fund, Inc.; and Souls Grown Deep.