Isaiah Rashad Declares It’s Officially “Zay Season” in a Hazy New Video for “200/Warning”

Isaiah Rashad treats his hard-hitting Kenny Beats-produced loosie to a smoked-out and celebratory visual.

Last week, Isaiah Rashad shared another glimpse at his quickly expanding collaborative catalog with Kenny Beats.

The track, “200/Warning,” was released as a placeholder for the rapper’s incoming album, The House is Burning, which has yet to receive a firm release date. And today, Top Dawg’s twisted Tennessean has treated the hard-hitting loosie to a hazy and celebratory visual. The clip trails the rapper from smoked-out studio sessions to a meet-and-greet (presumably at the video premiere of his campaign-sparking single, “Lay Wit Ya,”) back to the house for a bit of writing and onward to Kenny’s lair for another round in “The Cave” (where he recently cut a song with the producer in the season three starter of the venerable Youtube series.) It’s all smiles and strains of exotic throughout as Rashad declares it’s officially “Zay Season.”

“200/Warning” is the unofficial follow-up to Rashad’s “Lay Wit Ya.” Released at the top of May, the Duke Duece-assisted stunner pays tribute to their shared Southern origins (sampling fellow Tennessee rap titans, Three 6 Mafia,) and announced the rapper’s highly-anticipated sophomore studio album. Pairing with the commencement of Rashad’s new phase, TDE released a new batch of merchandise, including hoodies, hats, and tees. But if you pay close attention to the new clip, you might just spot designs for the next wave of wearables.

Watch Isaiah Rashad take a victory lap in the video for “200/Warning” below. Hold tight for updates on The House is Burning. It could land any day now.