Watch Ty Dolla $ign & J. Cole's Intimate "Purple Emoji" Video
If you was to leave me, I know I’m gon’ plummet.
The video was directed by Olivia Rose. And it features all of these tender shots of real-life couples sharing intimate moments together. (The only people who aren’t coupled up in the video are Cole and Ty Dolla themselves.)
Rose spoke about what she was trying to do with the video in a press release. She said:
I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love.
“Purple Emoji” is the first single from Ty’s upcoming third solo album. Watch the video below.