Photo Credit: LVRN
LVRN is slowly but surely becoming one of the fastest rising labels worth paying attention to, the launch of their new Spotify RapCaviar cypher expertly presents why.
Based in Atlanta, the bustling label has been shelling out compelling rap and R&B artists for years. Today, Love Renaissance leans into its current hip-hop roster to present an energetic cypher courtesy of Spotify: BRS Kash, 6LACK, Westside Boogie, OMB Bloodbath, and NoonieVsEverybody.
Rather than a regular cypher, the labelmates took turns sharing their bars in a bank where they played different roles. Roles of banker, lender and also an accomplice to an inner job were alluded to throughout the cypher. OMB Bloodbath firmly started the cypher off whilst standing on top of a desk, the aggressive rhymes set the tone for the entire experience.
Photo Credit: LVRN
Kitty Cash, DJ, in-house producer and new signee is one central piece of the occasion as the crew raps over a beat she made. Following Texas native Bloodbath, Cleveland’s NoonieVsEverybody shares a riveting set of rhymes. Up next is Atlanta’s BRS Kash who takes off his trap R&B hat to deliver a few memorable, quick-paced bars. Then Compton’s Westside Boogie known for his guttural flow leans into what makes him unique. Last but certainly not least, Grammy-nominated singer/rapper 6LACK appears to close out the cypher.
Also, we’re sure you peeped co-founder and head of A&R Justice Baiden who made more than one appearance in the visual. On the cypher, Baiden shared, “LVRN’s collaboration with RapCaviar happened very organically and highlights the versatile talent on our roster.” He added, “The seamless blend and dynamic when you hear our artists together is unlike any other. I feel like that comradery is missing in hip-hop today and we have some of the best rappers to showcase that.”
Watch the entire Love Renaissance RapCaviar cypher below. The Spotify stream for the single is also below.
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