The Roots Will Team Up With Bud Light For A Jam Session At SXSW
The legendary Roots Crew from Philly will head down to Austin, TX for their third annual SXSW Jam with famous friends like Ludacris, Rapsody and more.
The Roots are coming to Austin, Texas, y’all!
Black Thought, Questlove and the gang will partner up with Bud Light for a third consecutive year to bring fans and audiophiles a music showcase of epic proportions. The Bud Light x The Roots & Friends SXSW Jam will find the iconic hip-hop band sharing its sounds and famous friends with the SXSW going public on Saturday, March 17.
Taking place at Fair Market, the beer brand will change the locale into its dive bar aesthetic for Music & Platinum festival badge-holders as all in attendance will enjoy a night of unique performances. A variety of talent will jam out with the Grammy Award-winning band as rap legend Ludacris, Dermot Kennedy, Jessie Reyez, Rapsody and Tank and the Bangas are just a few who will help The Roots tear down the stage.
“Texas has been a huge part of Bud Light’s legacy, so it only makes sense to head back for a third year, bringing Bud Light x The Roots & Friends SXSW Jam to the community in Austin,” said Andy Goeler, vice president, Bud Light. “Friendship and collaboration remains at the core of what SXSW is all about. Bringing this jam session with our friends The Roots back for a third year made perfect sense at this festival made for friends.”
The Roots added their thoughts as well, saying, “This is now an annual tradition with our friends at Bud Light and we are happy to return with another opportunity to jam with our friends across various music genres at SXSW. Every year, we think about how we are going to top last year’s jam session and we feel that we’ve put together a lineup that will do just that this year.”
To view the full lineup of Bud Light’s upcoming SXSW showcase, visit the SXSW Music Festival page.