Pusha-T Responds to Arby’s Allegedly Receiving $8.2 Million Boost After “Spicy Fish Diss”

Business analyst Darren Rovell reported that Arby’s received an $8.2 million dollar boost after Pusha-T dropped his “Spicy Fish Diss Track”.

On Monday, Pusha-T teamed up with McDonald’s and served up some beef. Following his “Spicy Fish Diss Track”, business analyst Darren Rovell went to Twitter and reported that Arby’s netted just over $8 million in marketing exposure, according to Apex Marketing.

In a retweet, King Push responded to the news, using lyrics from an unreleased track he previewed during Paris Fashion Week in January.

“Critics he’s out of his mind/Haters he’s outta his prime” he wrote. “…yet, always where the money’s at like lottery signs.”

Released on Monday, “Spicy Fish Diss Track” promoted Arby’s new spicy fish sandwich, which was unveiled on their menu in February. Interpolating 2001 JAY-Z song “U Don’t Know” “Spicy Fish Diss Track” was also a jab towards McDonald’s and their signature Fillet-Filet-O-Fish sandwich.

“How dare you sell a square fish asking us to trust it?” Push rapped. “A half slice of cheese, Mickey D’s on a budget?/Arby’s crispy fish is simply it/With lines ’round the corner, we might need a guest list/Exit stage left, the sandwiches taste fresh.”

The irony of pairing up with Arby’s wasn’t lost on longtime King Push fans, as the rapper co-wrote the “I’m Lovin’ It” jingle for McDonald’s in 2003. The song featured vocals from Justin Timberlake, and in a recent interview with Rolling Stone, Push claimed that he barely walked away with anything after writing the jingle.

“I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership,” he explained. “It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’”

Jaelani Turner-Williams

Jaelani Turner-Williams is a contributing news writer for Okayplayer with bylines at Billboard, MTV News, NYLON, Recording Academy and more. Read her mind on Twitter at @hernameisjae.

Published by
Jaelani Turner-Williams

Recent Posts

Memphis Police Releases Bodycam Footage of Deadly Tyre Nichols Beating

The city of Memphis has released four videos showing the beating that killed Tyre Nichols… Read More

January 27, 2023

Best Songs of The Week: ft. Kari Faux, Lil Yachty and More

The Round-Up is Okayplayer’s weekly playlist of the best songs in the worlds of hip-hop… Read More

January 27, 2023

‘The Simpsons,’ ‘Family Guy’ and ‘Bob’s Burgers’ Gets Extension for Two Additional Seasons

Fox has given two-season renewals to animated favorites The Simpsons, Family Guy and Bob's Burgers… Read More

January 27, 2023

Consequence Says He’s ‘Disgusted’ With Pusha T Cutting Ties With Kanye West

In an interview with The Art of Dialogue, longtime G.O.O.D. Music act Consequence accused Pusha… Read More

January 27, 2023

A Book On Erykah Badu Album ‘New Amerykah Part Two’ Is Coming in 2024

Written by Karmeryn Alexa Carter, a book on 2020 Erykah Badu album New Amerykah Part Two… Read More

January 27, 2023

7 New Hip-Hop & Neo-Soul Albums You Should Be Listening To (Week of January 27)

Styles P and Lil Yachty have dropped projects on this New Music Friday. Additional releases… Read More

January 27, 2023