Music

Pusha-T Responds to Arby’s Allegedly Receiving $8.2 Million Boost After “Spicy Fish Diss”

Business analyst Darren Rovell reported that Arby’s received an $8.2 million dollar boost after Pusha-T dropped his “Spicy Fish Diss Track”.

On Monday, Pusha-T teamed up with McDonald’s and served up some beef. Following his “Spicy Fish Diss Track”, business analyst Darren Rovell went to Twitter and reported that Arby’s netted just over $8 million in marketing exposure, according to Apex Marketing.

In a retweet, King Push responded to the news, using lyrics from an unreleased track he previewed during Paris Fashion Week in January.

“Critics he’s out of his mind/Haters he’s outta his prime” he wrote. “…yet, always where the money’s at like lottery signs.”

Released on Monday, “Spicy Fish Diss Track” promoted Arby’s new spicy fish sandwich, which was unveiled on their menu in February. Interpolating 2001 JAY-Z song “U Don’t Know” “Spicy Fish Diss Track” was also a jab towards McDonald’s and their signature Fillet-Filet-O-Fish sandwich.

“How dare you sell a square fish asking us to trust it?” Push rapped. “A half slice of cheese, Mickey D’s on a budget?/Arby’s crispy fish is simply it/With lines ’round the corner, we might need a guest list/Exit stage left, the sandwiches taste fresh.”

The irony of pairing up with Arby’s wasn’t lost on longtime King Push fans, as the rapper co-wrote the “I’m Lovin’ It” jingle for McDonald’s in 2003. The song featured vocals from Justin Timberlake, and in a recent interview with Rolling Stone, Push claimed that he barely walked away with anything after writing the jingle.

“I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership,” he explained. “It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’”

Jaelani Turner-Williams

Jaelani Turner-Williams is a contributing news writer for Okayplayer with bylines at Billboard, MTV News, NYLON, Recording Academy and more. Read her mind on Twitter at @hernameisjae.

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