New York Jets Announce Partnership With Def Jam Recordings

The Jets and Def Jam will team up on exclusive content series for fans including legendary artists and athletes during the upcoming season.

Earlier this week, the Jets announced a new partnership with Def Jam Recordings. The deal between the two iconic New York brands marks a collaboration that bridges music, content and in-game experience.

A statement from Def Jam noted “the key role that music plays within the NFL and Def Jam’s commitment and passion for hip-hop culture,” as the driving force between the partnership.

It’s a interesting partnership, given the issues black athletes and fans have had with the NFL amidst national anthem kneeling protests galvanized by Colin Kaepernick in 2016.

READRandy Moss Wore The Names of 13 Police Brutality Victims at NFL Hall of Fame Induction

As part of the new partnership, Def Jam will create a Jets Anthem for home games played at MetLife Stadium. The custom track will be part of the pregame ritual as the team takes the field.

A video content series will feature the interaction between Def Jam artists and Jets athletes— the first of which takes a look at second-year safeties Jamal Adams and Marcus Maye’s visit to Jadakiss’ studio in Yonkers.

“Def Jam Recordings is a vital part of the cultural fabric of New York City,” said Scott Greer, Executive Vice President, Marketing & Commerce, Def Jam Recordings. He described the initiative as “a great way for Def Jam to bring fans of the Jets and hip-hop together and broaden the reach for our artists.”

Perhaps this is the NL’s attempt to re-connect with black fans.


Ivie Ani

Ivie is a Nigerian-American, native New Yorker, and journalist covering culture. Usually on-air, on deadline, and on point. @ivieani

Published by
Ivie Ani

Recent Posts

Fat Joe Blames Unreleased JAY-Z Collaboration on Issue With the NFL

While promoting The Book of Jose, Fat Joe told GQ that his unreleased collab with… Read More

December 6, 2022

Allen Iverson Talks About the Time He Had to Explain His “Terrible Rap Album” to Ex-NBA Commissioner David Stern

While on Kevin Hart's Cold As Balls, Allen Iverson spoke on late NBA commissioner David Stern… Read More

December 5, 2022

SZA’s New Album ‘S.O.S.’ Will Feature Ol’ Dirty Bastard, Travis Scott & More

SZA has dropped the tracklist for her upcoming album, S.O.S. SZA has finally revealed the… Read More

December 5, 2022

Ice Cube Wants to Regain Ownership of ‘Friday’ Franchise From Warner Bros.

While on podcast Hotboxin' With Mike Tyson, rapper and business mogul Ice Cube spoke about… Read More

December 5, 2022

Best Hip-Hop Videos To Drop Last Week: Westside Gunn, Black Star, Latto & More

Last week video releases from Metro Boomin, Westside Gunn, Latto, and GloRilla were revealed. Westside… Read More

December 5, 2022

Watch the First Trailer for Upcoming Eddie Murphy Comedy ‘You People’

Eddie Murphy, Jonah Hill, Nia Long, Lauren London and Julia Louis-Dreyfus star in upcoming Kenya… Read More

December 5, 2022