Watch Lil Nas X Make Light of His “Satan Shoes” Controversy in “Industry Baby” Trailer

Lil Nas X has mastered the album rollout before actually releasing an official album.

#FreeLilNasX has been trending on Twitter all Monday (July 19th) morning. The reason? The rapper has been teasing the idea that he’s heading to court this morning over his controversial customized “Satan” Nike Shoes.

Lil Nas X has been joking about the July 19th date on TikTok for weeks, with the latest post coming on Sunday. This, despite the fact, Nas X and Nike reached a settlement on the matter months ago. (More on that later.)



♬ industry baby by lil nas x – lil nas x

Turns out, this was all part of his rollout. After #FreeLilNasX started trending — it’s also a URL — rap’s best troll released a hilarious sketch called “Satan Shoes Trial.” The skit features the rapper playing dress up as the lawyers, judge, and defendant. (If rap doesn’t work out, he has a career as a comedian.)

But, more importantly, the trailer promoted new music. The track playing throughout the trailer is called “Industry Baby” and it features Jack Harlow and was produced by Take a Daytrip and Kanye West. The video and song will be dropping on July 23rd. Lil Nas X’s debut album, Monterois dropping later this year. 

Lil Nas X has had one of the most memorable album rollouts in recent memory. In March, Lil Nas X dropped the video for  “Montero (Call Me By Your Name).” In the controversial video, Nas X visits the Garden of Eden and ancient Greece, eventually pole dancing into Hell, giving Satan a lap dance before killing him. 

Shortly after the video’s release, New York-based art collective MSCHF revealed a collaboration with Lil Nas X. The two teamed up to make 666 pairs of (unofficial) Nike Air Max 97s. The shoes, which cost $1,018 each — a reference to Bible verse Luke 10:18 — were Satan-themed, and were supposed to feature a drop of human blood.

And then Nike got involved. They filed a lawsuit against MSCHF for trademark infringement, false designation of origin, trademark dilution, and common law trademark infringement/unfair competition. In April, Nike settled its lawsuit with Lil Nas X and the shoes were officially recalled.

Check out the trailer for “Industry Baby” below. 

Dimas Sanfiorenzo

Dimas Sanfiorenzo is the Managing Editor for Okayplayer. He specializes in coverage centered around music, pop culture, and politics. Email:

Published by
Dimas Sanfiorenzo

Recent Posts

Nicki Minaj Receives Her Flowers At Rolling Loud New York

Nicki Minaj ran through many of her biggest hits during her Rolling Loud New York… Read More

September 24, 2022

Legendary Jazz Giant Pharoah Sanders Dies at 81

Pharoah Sanders, who played with John Coltrane and who was a crucial component of the… Read More

September 24, 2022

All-Star Musical Director Adam Blackstone Releases Debut Album ‘Legacy’

Adam Blackstone finally delivers a debut proper, featuring contributions from Jill Scott, Questlove, James Poyser,… Read More

September 23, 2022

Once Again, NY Drill Rappers Get Pulled From Rolling Loud New York After Pressure From NYPD

The NYPD has requested that drill rappers Ron Suno, Sha Ek and 22Gz be dropped… Read More

September 23, 2022

Best Songs of The Week: ft. Phony Ppl, Freddie Gibbs, and More

The Round-Up is Okayplayer’s weekly playlist of the best songs in the worlds of hip-hop… Read More

September 23, 2022

The Time-Bending Math Behind Makaya McCraven’s Sampling Science

Makaya McCraven diagrams the multi-level loop of his unique sampling style, and how nearly a… Read More

September 23, 2022