One of coolest things about Kendrick Lamar, is how he keeps things low, especially his music videos.
Take “HUMBLE.” and “DNA.” the last two music video he’s released, as an example. When it was time for him to drop them, he just shot out the link on Twitter. There was no leaks and definitely no “Making the Video” type of footage.
Well it looks like that streak has been broken.
Yesterday, footage of what looks to be the “LOYALTY.” video leaked to the Internet. In the video, you see Kendrick blindfolded, sitting on a chair in a blood red room. He’s begin seduced by a woman who looks like Rihanna, but we’re not quite sure.
— RIHANNA NOW 🇫🇷 (@RihannaNowFR) June 10, 2017
If it stands, “LOYALTY.” will be the third song from DAMN. to get the music video treatment.
Even though it will be interesting to see if Kendrick and the TDE crew adjust their plans after this footage leaked.