Kanye, Pharrell, Malik Yusef, and Vic Mensa, Produce Song for Bizarre Korean Eyewear Ad

Source: Youtube

Michael K. Williams and Mensa co-star in the “13 MUSIC” video

A bizarre Korean eyewear ad is the unexpected host of a new collaboration between Kanye, Pharrell, Malik Yusef, and Vic Mensa.

READ: Malik Yusef Forges Kanye’s Signature, Scams German Fashion Brand Out of $750,000: Report

Released by GENTLE MONSTER on Valentine’s Day, the “13 MUSIC” video flaunts futurism and high fashion with Mensa and The Wire‘s Michael K. Williams as its centerpiece. The ad is scored by a track that is produced by West, Williams, Mensa, and Yusef, who was just outed for scamming a German fashion house out of $750,000 for a Kanye appearance at a NYFW event without the rapper’s knowledge.

READ: Kanye Sued by Family of Praying Girl in “Ultralight Beam”

According to Pitchfork, the track is part of GENTLE MONSTER’s “13” campaign, which is slated to include songs produced by West and Yusef for a range of artists (TBA,) that will eventually culminate in a compilation album of sorts. The jury’s still out on whether this is just Yusef up to his old powers of misdirection/misrepresentation. Time will tell, though.

Watch the first video for the “13 MUSIC” campaign below.



Zo is a staff writer at Okayplayer where he covers music.

Published by

Recent Posts

Justin Roiland of ‘Rick and Morty’ Has His Domestic Violence Charges Dismissed

Rick and Morty co-creator Justin Roiland has domestic violence charges, stemming from an alleged 2020… Read More

March 23, 2023

Afroman is Being Sued By Ohio Law Enforcement After They Raided His House

Rapper Afroman is being sued by several members of Adams County Sheriff’s Office after they… Read More

March 23, 2023

Director Alain Gomis on His Illuminating New Thelonious Monk documentary, ‘Rewind & Play’

We spoke to director Alain Gomis about his stunning new Thelonious Monk documentary, Rewind &… Read More

March 23, 2023

Watch the Trailer for Upcoming Netflix Stand-Up ‘My Name Is Mo’Nique’

Oscar-winning actress and comedian Mo'Nique will star in an upcoming Netflix stand-up special, which premieres… Read More

March 23, 2023

Kendrick Lamar Will Produce An Upcoming Comedy Directed by ‘South Park’ Co-Creator Trey Parker

Kendrick Lamar and Dave Free will produce an upcoming live-action comedy with South Park co-creators… Read More

March 23, 2023

The Trailer for ‘Dear Mama’ Shows the Powerful Relationship Between 2Pac & Afeni Shakur

2Pac and Afeni Shakur-focused FX docuseries Dear Mama premieres on April 21. The five-part event… Read More

March 23, 2023