Released by GENTLE MONSTER on Valentine’s Day, the “13 MUSIC” video flaunts futurism and high fashion with Mensa and The Wire‘s Michael K. Williams as its centerpiece. The ad is scored by a track that is produced by West, Williams, Mensa, and Yusef, who was just outed for scamming a German fashion house out of $750,000 for a Kanye appearance at a NYFW event without the rapper’s knowledge.
According to Pitchfork, the track is part of GENTLE MONSTER’s “13” campaign, which is slated to include songs produced by West and Yusef for a range of artists (TBA,) that will eventually culminate in a compilation album of sorts. The jury’s still out on whether this is just Yusef up to his old powers of misdirection/misrepresentation. Time will tell, though.
Watch the first video for the “13 MUSIC” campaign below.
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