Categories: Music

Kanye Previews Dr. Dre Collaboration “Glory” in New Beats Ad Spot

Kanye offers another glimpse at the windowless Mercedes-Benz Arena locker room he’s been calling home for the last few weeks.

Kanye West is pulling a Frank Ocean with the latest stunt in the DONDA album release campaign.

On the night of Wednesday, August 4th, the rapper launched a continuous live stream from his temporary locker room dwellings inside of Atlanta’s Mercedes-Benz Arena. But many hours into the broadcast, nothing has happened. The camera is fixed on the windowless room inside of the venue he’s currently calling home with the lone action being a digital clock seemingly counting down to the album’s arrival at 12:30am.

If you’re actually anticipating the eventual release of DONDA, it’s a confounding promotional strategy at best. But it’s also one we’ve seen before. Way back in 2016, Frank Ocean innovated the slow-build live rollout when he launched a monochrome stream of himself building a staircase in a warehouse (reportedly somewhere in Brooklyn.) before unveiling Endless, the first of two albums released that late August weekend. It’s important to note here, Ocean’s livestream went dark for two weeks before Endless (and later, blonde,) showed upThe Channel Orange artist quite literally had his fans glued to their screens watching paint dry.

The only real difference in the approaches of West and Ocean is that the Chicago rapper gave us (and himself, really,) a deadline. DONDA, in whatever form it’s taken since the initial album preview on July 22nd, will be showcased once more tonight during another livestreamed event held at the stadium that’s been housing both Kanye and the final stages of the album he’s getting ready to release.

The second DONDA listening party was officially announced in a new Beats ad on Thursday. Similar to a previously released spot that offered a glimpse at a song titled “No Child Left Behind,” this ad stars Olympic track phenom Sha’Carri Richardson. However, the recut commercial features a preview of a new collaborative track with Dr. Dre called “Glory.” It’s unclear whether it will appear on DONDA, but there’s only one way to find out.

Watch the new Beats ad below and tune to Apple Music tonight at 9:30pm EST to watch a live stream of the album listening event.


Zo is a staff writer at Okayplayer where he covers music.

Published by

Recent Posts

Dave Chappelle Wants to Speak with Protesting Netflix Employees, But Claims He was Never Invited

An organizer of the Netflix employee walkout claimed they invited Dave Chappelle to have "a… Read More

October 21, 2021

How Maxo Kream Turned Personal Tragedy into the ‘Weight of the World’

We spoke with Maxo Kream about the making of Weight of the World, paying tribute… Read More

October 21, 2021

Fans Suspect a New Kendrick Lamar Album is Imminent After Six Songs Leak

Speculation over the next Kendrick Lamar album reaches fever pitch with a new batch of… Read More

October 21, 2021

Snoop Dogg, Ice Cube, E-40 & Too $hort — Aka Mount Westmore — Drop Their First Video

The debut single from Mount Westmore has officially been released. Four of the greatest rappers… Read More

October 20, 2021

Erykah Badu Previews ‘BADUBOTRON’ Radio Show with a Funk-Fueled Mix

Erykah Badu spins an hour-plus of deep funk, soul, jazz, and r&b, in the debut… Read More

October 20, 2021

Dave Chappelle Gets The Last Laugh

With every piece of backlash, Dave Chappelle is willfully mythologizing himself as a “victim” of… Read More

October 20, 2021