J.Cole Hijacks the NYC Subway in “Applying Pressure” Video

The second single from the new J.Cole album gets a video treatment.

On Tuesday, J.Cole continued The Off-Season‘s rollout with the release of the “Applying Pressure” video. In the Scott Lazer-directed video, Cole takes a trip around New York City, where he catches the D-train line, meets up with Dave East, and hangs out at a local park. Stream the new video below.

Scott Lazer previously collaborated with Cole for the “ATM” and “Kevin’s Hart” videos from 2018’s KOD album. Lazer also provided creative direction for Dreamville signee J.I.D.’s performance on The Tonight Show alongside BJ the Chicago Kid and Thundercat, Ari Lennox’s Shea Butter Baby tour, and Cole’s 2018 BET Awards performance.

J.Cole is a few games into his career with the Basketball Africa League’s Rwanda Patriots. On Thursday, his squad will take on Ferroviàrio de Maputo at 3 PM Eastern Standard Time. The 36-year-old Cole has three games left on his contract with the Patriots. Patriots chief operations officer Haydee Ndayishimiye recently defended Cole’s signing in an interview with ESPN after fellow BAL player and former University of Maryland guard Terrell Stoglin called the situation “disrespectful.”

“Of course, someone as famous as him will bring a lot of attention, but one thing the BAL, Patriots BBC and his team have committed to do is to treat him like any other player,” she said. “He’s a great basketball player and wants to play the game like everyone else. We understand some other teams may feel this way [as Stoglin does], but we made a basketball decision first.”


Torry Threadcraft

Torry Threadcraft is a writer who covers music, sports, and culture. You can find his daily ramblings and culinary takes at @dreadcraft.

Published by
Torry Threadcraft

Recent Posts

Best Videos To Drop Last Week: Anderson .Paak, Cordae, Ari Lennox, Ice Spice & More

Last week video releases from Ari Lennox, Anderson .Paak, Cordae, midwxst and Denzel Curry were… Read More

January 30, 2023

‘The Last of Us’ Fans React to the Brilliant Third Episode, “Long Long Time”

The Last of Us fans praised third episode "Long Long Time," a look into the love… Read More

January 30, 2023

Director of the ‘Cowboy Bebop’ Anime Says He Turned Off Live-Action Adaptation After Watching One Scene

Shinichirō Watanabe, director of the Cowboy Bebop anime series, slammed its live-action Netflix adaptation, which… Read More

January 30, 2023

Michael Jackson’s Nephew Will Portray Michael Jackson in Forthcoming Biopic

Jaafar Jackson, son of Jermaine Jackson, is set to portray Michael Jackson in forthcoming Antoine… Read More

January 30, 2023

Marvel Studios Has Unveiled Deleted Scenes From ‘Black Panther: Wakanda Forever’

Four deleted scenes from Black Panther: Wakanda Forever have been introduced, including “Outside The Scope” and… Read More

January 30, 2023

Mixtape Monday: CRIMEAPPLE, Gloss Up, KOTA The Friend, Tab Jones, AIME + More

CRIMEAPPLE, Gloss Up, KOTA The Friend, Tab Jones, AIME, and more this Mixtape Monday. CRIMEAPPLE… Read More

January 30, 2023