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The voice returns.
Asa is back with a brand new visual for her single, “The Beginning.” The track is slated to appear on her upcoming fourth studio album, Lucid.
Whether its borders or genres, Asa’s music knows no bounds. The Paris-born, Lagos-bred Nigerian singer-songwriter and multi-platinum selling recording artist fuses indie pop, jazz, and soft-soul, incorporating inspirations from Sade, Fela Kuti, Billie Holliday, Miriam Makeba, King Sunny Adé, The Beatles, and Lenny Kravitz.
Asa says she drew inspiration for “In The Beginning” from a quote from a Hindu saint who discovered a group of people quarreling on the River Ganges, offering them this sage advice: “When you argue do not let your hearts get distant, do not say words that distance each other more, or else there will come a day when the distance is so great they you will not find the path to return.”
Asa’s been on the scene invoking these same emotions through song since her critically acclaimed eponymously titled debut album in 2008.
Lucid is Asa‘s most personal and revealing recording yet. “There’s been a lot of growth… You can hear it through the records,” Asa said in a statement. “I see the world differently now. In the beginning I was a little naïve, wanting to be a savior. Now I am more understanding and patient with the world. This has made me introspective, looking from the inside out; it’s more personal.” The songs were born out of her own personal experiences as well as some of her friends journeys and the lessons they have shared with one another. “I hope the songs are as healing for others as they have been for me.”
Watch “The Beginning” below.