Culture

Supreme is Teasing Their Next Drop with a Tupac Hologram

(Photo by Al Pereira/Michael Ochs Archives/Getty Images)

Supreme revives a computer-generated revival to tease a new collection.

Tupac made a posthumous appearance in a teaser for an upcoming Supreme drop.

This morning, the streetwear giant unveiled a clip of the rapper’s hologram sporting a pair of the company’s staple boxer briefs with the box logo flashing just above his waistline. It remains unclear what role the late rapper (or his computer-generated likeness) will play in the collection, but the brand has a knack for repurposing images of musicians and various cultural icons (see: MLK, Marvin Gaye, Akira, dead prez, Public Enemy, and so on.) Suppose we’ll have to wait and see.

PLAYLIST: The Round-Up: Best Songs of The Week – ft. Knxwledge, Snoh Aalegra, Nick Hakim and More

The hologram, however, is a strange choice for the reveal. Unveiled at Coachella in 2012, it performed alongside Snoop Dogg and Dr. Dre in one of the festival’s most puzzling headliner sets to date. So strange and out-of-pocket, in fact, the firm responsible for the design filed for bankruptcy just months after its debut. But it appears at least the hologram will live on.

See Tupac’s hologram don the box logo in Supreme’s new teaser below. Hold tight for the drop. Should be any day now.

Read: 10 Things You May Not Have Known About 2Pac’s ‘All Eyez on Me’

zo

Zo is a staff writer at Okayplayer where he covers music.

Share
Published by
zo

Recent Posts

Grammy Predictions 2023: Our Guesses at Who’ll Win the Big Four (And Other Categories)

Will Beyoncé win over Adele? Will Steve Lacy have his breakout moment? Will Kendrick have… Read More

February 2, 2023

John Singleton Left Behind a 2Pac Painting From ‘Baby Boy’ Worth $75K

Featured in 2001 John Singleton-directed drama film Baby Boy, a mural painting of the late… Read More

February 2, 2023

‘Fast X,’ ‘The Flash’ and ‘Transformers’ Trailers to Air During Super Bowl

Trailers for forthcoming action films will air during the Super Bowl LVII, including Ant-Man and… Read More

February 2, 2023

After Reaching 75 Billion Streams on Spotify, Drake Proposes That Artists ‘Should Get Bonuses’

Drake, Her Loss artist and recent Apollo Theater headliner, said that artists 'should get bonuses'… Read More

February 2, 2023

Jon Stewart Slams Media For ‘Salivating’ Over Tyre Nichols Footage

Jon Stewart and writer/comedian Kasaun Wilson recently discussed how the death of Tyre Nichols has… Read More

February 2, 2023

Jordan Peele Talks About Why He Didn’t Pursue Live-Action ‘Akira’ Remake

While on the Happy Sad Confused podcast, Jordan Peele reflected on his decision not to… Read More

February 2, 2023