Oprah Winfrey Signs A Multiyear Deal With Apple To Create Original Programming

Oprah Winfrey Signs A Multiyear Deal With Apple To Create Original Programming

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Source: E! Online

Apple continues to ramp up its original content portfolio with a marquee signing of Oprah Winfrey to help the company go toe-to-toe with Netflix and Amazon.

The battle for streaming supremacy just got a bit more diabolical as Apple has signed Oprah Winfrey to a multiyear deal for new original programs. With Amazon and Netflix winning awards and disrupting the system, Apple is now chomping at the bit to get their share of consumers’ attention.

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“Together, Winfrey and Apple will create original programs that embrace her incomparable ability to connect with audiences around the world,” the company said in a statement Friday. “Winfrey’s projects will be released as part of a lineup of original content from Apple.” There’s no confirmation whether Winfrey would star in any of the shows, but she is expected to have an on-screen role as a host and interviewer.

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Apple did say that the deal will not affect Winfrey’s contract with OWN.

In the last year, Apple has made deals for more than a dozen shows with big names like Reese Witherspoon, Steven Spielberg, Octavia Spencer and Kevin Durant. With Oprah’s otherworldly star power makes Apple jump up quite a few notches in the streaming wars. For Apple, she and the other marquee names keep people in the Apple universe and also enables the company to attract new customers.


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