Ice Cube Signs Multi-Picture Production TV & Film Deal

Twenty-seven years after Ice Cube founded media company Cube Vision, the rapper and entrepreneur has signed a new multi-picture production deal.

Ice Cube has a new endeavor in his bag. The rapper and multimedia mogul has recently signed to a multi-picture television and film deal with creative media production company Luminosity Entertainment in partnership with 5120 Entertainment and SmokeyScreen.

Per Deadline, Cube will co-produce a new roster of films and series, including upcoming comedy flick Cube in My Head, in which the rapper-actor will also star. The film will follow a “hapless white guy” who asks, “What if Ice Cube was inside my head?”

“Excited to be working with Elie and his team to make some great movies, especially this one.” Cube said in a statement about the production deal. “Who couldn’t use me in their head?”

“It is a privilege to be able to establish a partnership with an individual as talented and well versed as Cube,” added Geno Taylor, co-chief executive producer of Luminosity Entertainment.

Cube last starred alongside Tracee Ellis Ross in 2020 comedy-drama The High Note, starring as artist manager Jack Robertson. In October of last year, Cube declined getting a vaccination and walked away from starring in Oh Hell No with Jack Black, in which production reportedly cost $9 million dollars.

Production for Cube in My Head will begin later this year. Before then, Cube will be performing throughout the west coast in May, with concert stops in Las Vegas, San Diego, Fresno and Oakland.

Jaelani Turner-Williams

Jaelani Turner-Williams is a contributing news writer for Okayplayer with bylines at Billboard, MTV News, NYLON, Recording Academy and more. Read her mind on Twitter at @hernameisjae.

Published by
Jaelani Turner-Williams

Recent Posts

In His Own Words: Albee Al on Getting Another Chance at Rap Success

In his own words, New Jersey rapper Albee Al talks about staying out of trouble,… Read More

September 30, 2022

Best Songs of The Week: ft. Smino, Freddie Gibbs, and More

The Round-Up is Okayplayer’s weekly playlist of the best songs in the worlds of hip-hop… Read More

September 30, 2022

Keke Palmer Introduces Her Own Digital Network, Key TV

On Friday, Nope actress Keke Palmer announced new digital network Key TV, aiming to spotlight “a new… Read More

September 30, 2022

Snoop Dogg Once Auctioned Off His Blunt For 10k

To support Alzheimer's nonprofit Hilarity for Charity, Seth Rogan and Lauren Rogan Miller claim Snoop… Read More

September 30, 2022

Ed Sheeran Slapped With Lawsuit That Claims He Copied Marvin Gaye

Ed Sheeran is heading to trial following accusations that he used parts of 1972 Marvin… Read More

September 30, 2022

Kid Cudi Hints At the Just-Released ‘Entergalactic’ Being His Final Album

While visiting The Zane Lowe Show on Apple Music, Kid Cudi suggested that the Entergalactic soundtrack would be… Read More

September 30, 2022