Heineken Pulls “Lighter Is Better” Ad That Chance The Rapper Called ‘Racist’

Heineken Pulls “Lighter Is Better” Ad That Chance The Rapper Called ‘Racist’

Heineken Pulls “Lighter Is Better” Ad That Chance The Rapper Called ‘Racist’

Source: Screen Grab via YouTube

Heineken pulled an advertisement that said “Sometimes, Lighter Is Better” that Chance The Rapper called out as “terribly racist” on Twitter.

Heineken made news for all the wrong reasons a few days ago when an advertisement for its light beer caught the ire of rapper Chance the Rapper. With the tagline “Sometimes, Lighter Is Better,” the Heineken ad finds a bartender sending a beer across the room as it passes multiple people of color who were a darker hue, before it reaches a light-skinned woman. Chano called out the commercial as “terribly racist” on Twitter.

READ: Chance The Rapper Called This Heineken Ad ‘Racist’

The criticism didn’t stop at just the ad, as he speculated that corporations might be liking to stir up such controversy in order to get their brand name in more headlines. “I think some companies are purposely putting out noticeably racist ads so they can get more views,” he wrote. “And that shit racist / bogus, so I guess I shouldn’t help by posting about it.” And while he isn’t wrong (just look at that recent H&M controversy) — he does have a point about media publications and the public-at-large adding clicks to these corporation’s bottom lines.

READ: Chance The Rapper Speaks On Black People Being Victims Of Bombings In Austin, Texas

Chance also clarified that he “was pointing out that a lot of these marketing agencies are doing willfully so we overreact and tweet about it, and you write an article and tweet, and we all say their brand name 50 times.”

See Chance the Rapper’s commentary below and share your thoughts with us on Twitter @Okayplayer.

SOURCE: Stereogum

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