Representation matters

A Wrinkle in Time, Ava DuVernay's eagerly anticipated new film, comes out on Friday. And if you are a young child of color, The Roots frontman Questlove really wants you to see it.

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On Monday night, Questlove started the #Wrinklechallenge; an effort to raise money to get young people of color to see A Wrinkle in Time in theaters. Because, as you all should know by now, representation matters.

Questlove then sent out the link to AMC Theaters and Color of Change's effort called "Give a Child the Universe." He also hit up a bunch of celebrity friends, from Oprah, who stars in the film, to Anthony Anderson:

His efforts didn't go unnoticed. Ava DuVernay tweeted at him:

Head to GiveAChildTheUniverse.com if you want to participate in the #WrinkleChallange.