For the First Time Ever, Digital Streaming Surpasses Analog Music Consumption

An Edison Research study showed the COVID-19 pandemic has caused a rise in digital streaming.

Digital streaming has significantly changed the music industry as a whole. The advent of companies like Spotify, Apple Music, and TIDAL have made an irreversible impact on the music business. However, according to a new Edison Research study, the method trailed behind analog platforms until just recently.

The “Share Of Ear” study shows the COVID-19 pandemic led to an 8-percent increase in digital device usage. The company began documenting statistics in 2014. Their last study showed 55 percent of Americans’ total daily time listening to music was done on analog devices (radios, turntables, CD players and TV channels).

The full study is available to read at Edison Research. The company plans to release “several interesting data points” for the audio industry to consider regarding user behavior during the COVID-19 pandemic. Previously, the company has worked with clients like NPR, Samsung, Sony, AMC Theaters, Google, and more.

After the pandemic began, however, the numbers changed. Currently, 53 percent of total daily listening time was done on phones, laptops, internet-connected TVs and smart speakers.

Director of Research Laura Ivey says the numbers could return to the norm after lockdown is lifted across the country. “Digital surpassing non-digital was almost inevitable according to the slow trend we saw in Share Of Ear,” she said. “It appears that these disruptions may have just accelerated the process. We will have to wait to see if the numbers revert more closely to what they were before the disruptions.

Torry Threadcraft

Torry Threadcraft is a writer who covers music, sports, and culture. You can find his daily ramblings and culinary takes at @dreadcraft.

Published by
Torry Threadcraft

Recent Posts

Is This The End for ‘Curb Your Enthusiasm?’

On Twitter, Curb Your Enthusiasm writer and producer Jon Hayman hinted at an end to… Read More

March 28, 2023

Mae Martin Talks About Calling Out Dave Chappelle in Their New Netflix Special

In an interview with Rolling Stone, comedian Mae Martin explained why they name-dropped Dave Chappelle… Read More

March 28, 2023

Jill Scott’s ‘Words and Sounds’ Tour is A Retrospective of Black Womanhood

Jill Scott’s Newark, New Jersey stop on her Who Is Jill Scott?: Words and Sounds… Read More

March 28, 2023

Ryan Coogler May Be Developing a “Diverse” Version of the ‘X-Files’

In an interview with CBC’s On The Coast, X-Files creator Chris Carter shared that Ryan Coogler had… Read More

March 28, 2023

Run the Jewels Announce ’10 Years of Run’ Anniversary Shows

Run the Jewels have announced a series of anniversary shows titled RTJX - Celebrating 10… Read More

March 28, 2023

Watch Lil Uzi Vert Bring “Just Wanna Rock” To ‘Fallon’

As a musical guest on The Tonight Show Starring Jimmy Fallon, Lil Uzi Vert performed… Read More

March 28, 2023