45 Percent Of All ‘Black Panther’ Ticket Buyers Were Women
The women came out in full force to ensure that Black Panther was no. 1 all over the world. Be sure to thank them genuinely for this kind act.
In a defining moment for Hollywood, Ryan Coogler, Michael B. Jordan, Chadwick Boseman, Danai Gurira and the cast of Marvel Studios’ Black Panther exploded the box office with record-shattering results. With the numbers finally in, it is no secret that the best film of 2018 starred a majority black cast, an all-black crew and a main subject that took place in the heart of Eastern Africa.
Originally projected at $125 million, those numbers ballooned and ended with a domestic box office tally of $235 million, which made Black Panther the fifth-highest-grossing movie in cinematic history. It surpassed Jurassic World ($234.1 million) to land behind Star Wars: The Last Jedi (241.6 million) and Star Wars: The Force Awakens ($288.1 million).
On Sunday, Feb. 18, the movie grossed an estimated $60.1 million, the second-biggest Sunday ever behind Force Awakens ($60.6 million). Other records broken include the biggest opening for a black director, the top-scoring superhero film on Rotten Tomatoes (97 percent) and the biggest February bow, beating Deadpool, which took in $152.2 million over the four-day Presidents Day weekend in 2016.
So, who do we have to thank for this: black people and women. As Black Panther played in 4,020 theaters domestically, comScore calculated that 37 percent of ticket buyers were black, with them also making up about 15 percent of the audience. Women also turned out in force to see Black Panther, making up 45 percent of all ticket buyers. “There are seven billion people on this planet and they come from all walks of life,” says Disney distribution chief Dave Hollis. “Audiences deserve to see themselves reflected on the big screen. Beyond being the right thing to do, it makes for richer storytelling.”
“Representation matters. Get Out, Wonder Woman, Coco, and now Black Panther show Hollywood that authenticity and inclusiveness wins,” added Imax Entertainment CEO Greg Foster.