Over the last couple of months, consumers have been urged to put their money where their mouth is. In response to protests in support of Black Lives Matter and against police brutality, there have been countless initiatives advocating for marginalized voices. This included social media campaigns centered around boosting Black-owned businesses, ranging from book stores to record shops to clothing brands to restaurants.
Black-owned business — particularly Black-owned clothing brands — responded by donating proceeds to a gamut of organizations supporting BLM, local nonprofits, and the families of George Floyd and Breonna Taylor.
National protests have cooled down — in exchange for awareness around next week’s election — but supporting Black-owned businesses should be an all-year thing. So we’ve rounded up 28 Black-owned brands that you should be supporting right now.
ROYGBIV’s End Racism 2020 shirt ($25) includes the message “more love, more peace.” Twenty-five percent of proceeds from the tee will go to George Floyd’s family.
Back in June, the OG New York streetwear brand ceased all for-profit sales and, instead, funneled all funds from purchases going to organizations in the network of the National Bail Fund.
This partially black-owned streetwear brand in California raised over $100,000 in support of other Black-owned businesses.
If you enter “NWS” at checkout, 20% of proceeds will be donated to No White Saviors, a majority female collective that works on the ground in Uganda. If you’re in the mood for giving, you can also donate twenty percent to We Have Stories, a non-profit creative marketing agency that supports marginalized voices and diversity in media.
The NYC-based contemporary accessories brand Brandon Blackwood released the End Systematic Racism Tote ($70) a few months back. A portion of proceeds will go towards funding Pro Bono legal assistance provided by the Lawyers Committee For Civil Rights.
In 2019, Madrell Stinney launched Saint Ivory, his women’s streetwear brand which also operates as a non-profit organization. Their latest drop “Collection 2” features pieces including the cheeky Reading Club T-Shirt ($65), all profits from the tee will be donated to The Free Black Women’s Library.
Los Angeles-based designer Gavin Mathieu’s Supervsn x When We All Vote Hoodie features soft hand print details on the front and back. Fifty percent of the profits will go to When We All Vote.
Kacey Lynch’s South Central brand Bricks and Wood latest release is a collaboration with Coachella ($50) featuring a striking design by Rick Dove. Half of the proceeds from the tee will go to Dream Haus LA, a non-profit art organization by two LA natives.
David Marshall chose to memorialize Breonna Taylor tastefully on his first drop from his new line, L’academy ($35). All proceeds from the piece are going to families of those who lost their lives at the hands of police violence.
One of Telfar Clemens’ newest designs is a logo graphic tee ($130) featuring two people flying as Icarus attempted to do according to Greek mythology. This shirt nicely sums up our feelings on the chaos that has taken place in 2020.
Pyer Moss’ Collection 3 was first presented last year during New York Fashion Week at Brooklyn’s Kings Theatre. The Sister Hoodie ($275) equipped with colorful graphics is a good grail piece worth purchasing right now.
Daily Paper’s latest collection was created in collaboration with the Van Gogh Museum. The Comic Print Jajean Jacket ($215) is the best piece from the drop.
Bianca Saunder’s namesake line has been on our streetwear radar for years. She is skillful at how she captures youth culture and tweaks it into classic, everyday pieces. Recently, she dropped a Patois T-Shirt ($100) speaking directly to her Jamaican roots.
Chicago-based multi-disciplinary artist Rello focuses on menswear design, illustration, and fine art. This year, he unveiled the Youth Savior Tee ( $50) a graphic tee with a message for the younger generation.
Ex-Black Panther Assata Shakur is the focus of the latest design by Rick Dove. The Assata Hooded Sweatshirt ($145) features an oversized fit and striking graphics on the front and back.
Aliette is the luxe brainchild of celebrity stylist and designer Jason Rembert. This summer he unveiled a drop of colorful athleisure pieces, the Aliette Crewneck ($195) is perfect to add to everyone’s ongoing quarantine lineup.
First hitting the fashion industry in 2015, No Sesso is spearheaded by trans designer Pierre Davis. Since debuting at New York Fashion Week in 2019, the house has constantly served up eccentric imaginative designs. For those who want a taste of the brand, look no further than the Acid Smiley Tee ($85).
Beth Gibbs is the co-founder and creative director of L.A. staple Union. Bephie’s Beauty Supply ($150) is her expertly curated line that serves as a love language to Black culture. Her rollout this year consisted of the must-have Cameo Logo Sweatshirt crafted with a miniature logo near the collar.
House of Aama was founded by mother-daughter duo Rebecca Henry and Akua Shabaka in 2015. The brand influenced by nostalgia seeks to start a conversation with its consumers about spirituality, history, and archival analysis. Earlier this year, a drop arrived inspired by the Postbellum South, the Goddess Tote ($45) is our favorite piece from it.
Brownstone, by twin brothers Warner and Waverly Watkins, has been in the streetwear market since 2016. The brand’s Readymade Hoodie ($138) is ideal, as cuffing season kicks off.
Lovello Elizabeth, by Alnika Elizabeth, originally launched in early 2014. Since then she’s been releasing curated drops that speak to those who enjoy sporty pieces. Though it’s not brand new, her previously released Bubblegum Crop Hoodies ($75) are a staple for anyone who loves pastels.
James Flemons, of Phlemuns, has been making a name for himself for countless years in the fashion industry. Seven years ago he debuted his first eponymous line after graduating from the Fashion Institute of Design & Merchandising. He’s one of the OG’s of genderless clothing created for whoever wishes to purchase. The re-released Backless Tee ($90) is in stock at the newly launched Black Fashion Fair, you should pick it up before you regret it.
Brooklyn-based streetwear company Tier has been around for five years. Since its launch, it’s been worn by the likes of Carmelo Anthony and Rick Ross. If you’ve heard enough, pick up the brand’s News Trucker ($80.) It’s currently in stock in black, navy, and olive.
Teni Adeoloa’s eponymous fashion brand sums up what can come from a young, ambitious designer. In August, the Modern Queen Tank ($75) dropped and it should be on your wishlist.
Anwar Carrots is not the underdog anymore, in fact, he’s someone that’s deeply respected by fashion and streetwear multi-hyphenates. After his new Croc collaboration sold out, he unveiled another collection. Of the few selects, we’ve got our eye on the Farmer Taj Tee ($40.)
Johnny Nelson’s mainstream moment came when he collaborated with Kerby Jean Raymond on jewelry and accessories for Pyer Moss’ last runway show. The new All Power Fist range features head-turning necklaces, earrings, and rings (prices range from $125 to $1,500.)
Telsha Anderson’s new luxury boutique T.A. in NYC’s Meatpacking District is a hidden gem. Her latest creation is a collaborative carry-all created with Ashya, the Sherma. It’s currently only available in-store.
Adebayo Oke-Lawal’s Nigeria-based brand Orange Culture is for the experimental friend in your group chat. The line’s latest drops features graphic tunics, printed shirts, and trousers ideal for transitional weather.
Speculation over the next Kendrick Lamar album reaches fever pitch with a new batch of… Read More
The debut single from Mount Westmore has officially been released. Four of the greatest rappers… Read More
Erykah Badu spins an hour-plus of deep funk, soul, jazz, and r&b, in the debut… Read More
Crypto company PleasrDAO bought Once Upon A Time In Shaolin for $4 million. The company… Read More
Ted Sarandos faces the criticism Netflix received over the content of Dave Chappelle's new stand-up… Read More