This Black-Owned Brand Is Behind An Official ‘SpongeBob’ Cap Collection

Black-owned headwear brand DungeonForward has released a new collection inspired by long-running Nickelodeon series SpongeBob SquarePants.

Legendary Nickelodeon series SpongeBob SquarePants has been crowned. This month, Black-owned headwear brand Dungeon Forward unveiled its new collection inspired by the series, as part of a new licensing deal with Nickelodeon and Paramount Consumer Products. The three-year deal will also honor other iconic animated shows from Nickelodeon including Rugrats and Ren & Stimpy.

Photo Credit: AppelJax

In the capsule are four pieces dedicated to characters of the beloved Nickelodeon series, including Gary, Squidward, Patrick and SpongeBob himself. Currently on sale for $55, each cap has vegan leather brims, custom satin interior lining, double straps for the fit, and a graphic for each respective character under the brim.

Dungeon Forward CEO and design director David Castro spoke with Okayplayer about partnering with Paramount and Nickelodeon after first building a relationship with the brands at a Las Vegas convention in 2020.

“Conversations with Nickelodeon started roughly a year ago as they looked to expand their consumer product offering. Dungeon Forward was coming off a short-term collaboration with Airheads Candy, and the timing was perfect to cultivate a new relationship with the learnings from the last partnership in tuck,” Castro said. “Through the relationship, we gained access to a vast array of properties under the Nickelodeon umbrella, but we chose to launch with SpongeBob because the show is about joy and absolute optimism — something the world could use right now.”

Photo Credit: AppelJax

SpongeBob is also deeply rooted in the culture we connect with, and working with one of the most recognized names in media is a privilege we were grateful to be prepared for,” he added. “As they say, if you stay ready, you don’t have to get ready.”

As a TV show beloved for its memes as much as the show itself, Castro also explained how the collection speaks to Black fandom of SpongeBob SquarePants, as well as shared his favorite SpongeBob-inspired meme.

“Black fandom extends the life of creativity in SpongeBob and demonstrates how relatable the situations are. SpongeBob is mentioned on social media every second of every day,” Castro said. “My favorite is the ‘aight I’m out’ meme. Black culture knows how to make things ours and since SpongeBob is of characters with no specific race, it makes it easier for us to relate to them. Creativity in the Black community is rich and abundant and will forever add value instinctually to that which inspires us. ”

Pieces from the SpongeBob x DungeonForward collection are available here.

Jaelani Turner-Williams

Jaelani Turner-Williams is a contributing news writer for Okayplayer with bylines at Billboard, MTV News, NYLON, Recording Academy and more. Read her mind on Twitter at @hernameisjae.

Published by
Jaelani Turner-Williams

Recent Posts

Kurupt Says Eminem “Got Away” With Dissing Other Rappers Because of Race

Kurupt spoke about Melle Mel's comments on Eminem, suggesting that the rapper has benefitted from… Read More

March 30, 2023

Russell Washington, Founder of Houston’s BigTyme Recordz, Has Died

Russell Washington, who founded BigTyme Recordz and discovered Houston acts UGK and DJ Screw, died… Read More

March 30, 2023

Original ‘Scott Pilgrim vs. the World’ Stars Cast for Netflix Anime Readaptation

The entire main cast from 2010 film Scott Pilgrim vs. the World has been cast… Read More

March 30, 2023

Megan Thee Stallion Is In Talks to Star In Upcoming Adam Sandler Film

A forthcoming Safdie Brothers film, with Uncut Gems star Adam Sandler in the cast, will reportedly… Read More

March 30, 2023

The Lavish Comforts of Larry June & The Alchemist

Here's how rap titans Larry June and The Alchemist melded their styles into an album-of-the-year… Read More

March 30, 2023

Tory Lanez Seeks New Trial After Megan Thee Stallion Shooting Conviction

On Wednesday, Tory Lanez filed a new trial motion just months after being found guilty… Read More

March 30, 2023