Nike & Serena Williams Celebrate The Power Of Women In A New Ad For International Women’s Day
The greatest tennis player of all time, Serena Williams, says in her new Nike campaign that there is no wrong way to be a woman.
The first words in this new Nike x Serena Williams ad are personal and powerful, especially for this timely event known as International Women’s Day. “I’ve never been the ‘right’ kind of woman,” the tennis legend and icon says to begin the ad, which originally debuted during the 90th annual Academy Awards.
Called Until We All Win, Serena and Nike reaffirm their commitment and promise to the voices and power of women athletes. “I want my daughter to be truthful and honest, strong and powerful,” Williams said in a released statement, “to realize that she can impact those around her. I want her to grow up knowing a woman’s voice is extremely powerful.”
“Nike has always believed in the inspirational power of sport to break down barriers,” said Amy Montagne, vice president and general manager of Nike Women. “[To] overcome differences and bring people together …. we are always listening to the voices of our athletes, and for International’s Women’s Day, we wanted to highlight Serena’s voice in particular as we feel she is an inspiration for women and girls, and continues to break down barriers both on and off the court.”
Watch the :30 spot below, share your thoughts with @Okayplayer on Twitter and celebrate International Women’s Day by champion those who made an impact in your life.