Your Old Droog Goes Watercolor In His New Video For "We Don't Know You"

Despite all the sneering tenacity that underpins the music of Your Old Droog, the Coney Island MC has always trafficked in a certain sort of beauty. His rhymes fit together like ornate tessellations, perfectly in sync over the wide gamut of beats he's been known to utilize. Now, Droog has offered another kind of beauty--that of the visual--with his new video for "We Don't Know You." A simulated watercolor portrait of New York City, the visual takes us from an apartment rhyme-writing session (complete with 40 oz bottles of 'Olde Russian') to the whip, the studio and the stage. It's a snapshot of what life's come to look like for the 26-year-old who's shot from obscurity to ubiquity in just over a year.

"We Don't Know You" comes from Your Old Droog's excellent new EP The Nicest, and was produced by his longtime collaborator DJ Skizz. The visual we're now enjoying is the brainchild of Droog and Scheme Engine, and was directed by Sean Ferguson. Ferguson headed up its art direction and motion graphics, and describes the clip as "An abstract journey through time, [the video] follows Your Old Droog as he sharpens his skills from humble beginnings, through the recording process... and echoes the feeling of separation along the way implicit in the lyrics. Got to have The Nicest." Watch the video below and pick up a copy of The Nicest on iTunes today.