On Wednesday, April 3rd, the town of Boring, OR will be transformed by vitaminwater® in their efforts to “#MakeBoringBrilliant”. The beverage manufacturer teamed up with the minds at College Humor to make sure that the quiet Pacific-Northwest town lives up to its nickname, “The Most Exciting Place To Live,” by enlisting the help of B.O.B., Santigold, Matt & Kim, and Yung Skeeter.
vitaminwater® will accomplish it’s goal of making Boring, OR “brilliant” by putting their own spin on the town’s mundane day-to day activities. The town’s local diner, The Red Apple, will be transformed into a high end restaurant. The town’s daily flag raising ceremony will feature an added heavy-metal concert. B.O.B. will attend a local community planning meeting. We even heard something about a live dinosaur being released in town. Guess they aren’t extinct after all…
The final step in Making Boring Brilliant is a concert hosted by BET’s Damien Dante Wayans and featuring performances from B.O.B., Santigold, Matt & Kim, and Yung Skeeter.
Our sponsor, vitaminwater®, is on a mission to make all things boring brilliant. Its first stop, Boring Oregon. Tune-in to Fuse on Wednesday April 3rd at 9PM EST as vitaminwater® hosts brilliance uncapped, a huge concert event featuring performances by B.O.B, Santigold, and Yung Skeeter. The event will also be streamed live at www.fuse.tv/vitaminwater.