Is there any other face you associate with weed more than Snoop Dogg? If you're from an older generation maybe Jerry Garcia, or Cheech Marin and Tommy Chong. But chances are the one and only Snoop Dogg immediately comes to mind.
The rapper has recently made some notable moves within the growing weed industry both nationwide and beyond, such as partnering up with Canada's Canopy Growth Corp. to create a line of marijuana products.
Well, turns out that partnership has benefited Canopy significantly. Tweed, a subsidiary of Canopy, recently released Snoop Dogg's Leafs by Snoop range.
Through that the company has seen its stocks jump 17 percent to a record high this week. Canopy became the first cannabis grower to trade on a major North American stock exchange, when it arrived on the Toronto Stock Exchange in July.
The increase also had a positive effect on other growers, with the Vancouver based Aurora Cannabis up 22 percent, as Bloomberg reports.
"Snoop is much more than an artist, entertainer and entrepreneur," Mark Zekulin, president of Tweed, said in the release. "He's also one of the most trusted voices in cannabis the world over. We're welcoming a cannabis culture icon into the Canadian industry."
Snoop Dogg added: "What started for me in the '90s in Cali now has a home in places like Colorado, where real progress is being made."
Snoop Dogg's Leafs range features three strains – Sunset, Ocean View and Palm Tree CBD – and is expected to hit the Canadian market this month. Canada's Prime Minister, Justin Trudeau, campaigned for office on a legalization pledge and is due to receive a report next month recommending how to implement legalization.
Along with this Snoop Dogg is also the executive producer of the new comedy called Mary + Jane. The television series, which premiered on MTV last month, stars to "ganja-preneurs" that run a weed delivery service in Los Angeles.
