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​Photo courtesy of DarDra Coaxum. Photo illustration by Srikar Poruri for Okayplayer.
Photo courtesy of DarDra Coaxum. Photo illustration by Srikar Poruri for Okayplayer.

There is something about being a New York City native that breeds pride in where you come from and informs the things that you do. DarDra Coaxum, co-owner of both the restaurant Harlem Shake and HRLM Champagne, has always kept her neighborhood at the forefront.

DarDra’s father, Dard Coaxum, a renowned restaurateur in Harlem, couldn’t make an important business meeting concerning Harlem Shake in 2013. He then introduced DarDra to Harlem Shake’s founder, Jelena Pasic, leading to DarDra attending in her father’s place. The meeting was a success and Jelena and DarDra hit it off, with DarDra becoming a co-owner and investor in the soon-to-be neighborhood mainstay. As it comes to Harlem Shake, she has done it all, from interior design to social media, applying all of her skills and experience to making the restaurant as big as it can be.

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