Santigold Brings SXSW To NYC w/ Live Set For Samsung 837

Photo Credit Getty/Samsung

Santigold follows the recent release of her acclaimed 99 Cents LP with a SXSW-themed performance at Samsung 837‘s brand new experiential flagship store in New York City. Like Santigold’s recent 99 Cents shows, the pre-festival set featured her requisite shopping carts, larger than life graphics and killer moves, as well as Samsung selfie sticks. The event also included live streamed performances from the Galaxy Life Fest – a three-day music event for Galaxy owners from SXSW Interactive – and Austin inspired food. The SXSW activities will continue at Samsung 837 through the weekend, with more performances and streaming footage. Get more on Samsung 837 and the SXSQ@837NYC events via samsung.com. Purchase Santigold’s 99 Cents LP via iTunes. Check out the photo gallery above for a taste of Santigold’s show.