Kendrick Lamar - "poetic justice" (video still)

Kendrick Lamar sat with Miss Info recently to give up the backstory on “Poetic Justice” – the breakout single from his critically acclaimed good kid, M.A.A.D. city featuring Drake. The pair reportedly wanted to snag Janet Jackson to star as the female lead for the video which samples her seductive smash “Anytime, Anyplace.” Without Miss Jackson, Kendrick Lamar had to figure out a backup plan. He explains that the subsequent artistic choices made during production for the video were influenced by a need to openly appreciate a diversity of beauty – something other than what they felt they had with the original female lead. The rapper scrapped his first choice in favor of a co-star who stands in direct contrast to the longstanding “it” girl proto-type – breaking with the idea that beauty can only be served properly on a platter of homogeneity. Peep video of the interview for the full story and watch the official video for “Poetic Justice” here.

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