Paris Jones "Summer"
Palmdale, California emcee/singer/songwriter/producer Paris Jones has really caught my attention with his latest video, "Summer." Paris flips an Adele sample and pens a little something to the season past. The cinematically styled visual (directed by Clement & Co.) is meant to serve as a follow up to Paris' video, "Winter," from a few years back. You can find "Summer" on Paris' forthcoming album, You're Invited To The Assassination of Patrick Campbell by Paris Jones (people really goin in the album titles these days), which is set to drop on October 8th. For the full concept behind the video, check Clement & Co.'s words, below.
'Summer' is a follow-up to Clement & Co.'s very first music video and first collaboration with Paris Jones, 'Winter,' which was released a couple of years back. Both videos explore the idea of love triangles between people in drastically different periods of their lives. Whereas "Winter" was a loose, free-form and youthful piece that cast non-actor teenagers to properly convey the youthful point-of-view and content of the song, 'Summer' depicts a group of adults whose lives are more constrained and closed in by their respective circumstances. We made sure to make the audience perfectly aware of this by restricting camera movement and squeezing the actual video footage within the borders of an Instasquare-esque frame. The resulting effect is that the audience is very aware of the walls of the frame and the walls in the characters' lives. The members of Clement & Co. wanted to strip everything down and go back to our roots as art students and wanted to create an experience that transcended the normal concerns of music videos (cameras, lenses, lighting, slow motion, etc.) and would provide an experience to the audience where the sum was greater than its parts and we are very happy with the resulting piece. We hope that you can see it for what it is and not for what it's not and hope that you think it's worthy of sharing with your audience.
