If the first you heard of the devastating drought in East Africa had anything to do with Kanye & Jay-Z giving away a customized Maybach, then you nee to watch this video! As our resident Africologists at OKA put it:
Celebrities are using their fame to raise awareness and funds for the famine that has recently hit the horn of Africa, devastating the region, especially Somalia. One of the most severe droughts of the past 60 years, the disaster has already killed 29,000 children and deprived 12 million people of food, water and basic sanitation. Bob Marley’s family has joined forces with Save the Children charity and Oscar-winning director Kevin MacDonald to create a music video for Marley’s 1973 hit, “High Tide or Low Tide.” It’s hard not to be moved by the short (check it out above), which features victims of the famine. Celebrities – including Jennifer Lopez, Beyoncé, Eminem, Britney Spears, Rihanna, Madonna, and Lady Gaga, just to name just a few of the 150 involved in the worldwide celebrity campaign entitled I’m Gonna Be Your Friend (a line from “High Tide or Low Tide”) – are supporting the initiative and spreading awareness by posting the vid to their Facebooks and Twitters. So far, they have collected over 700 million fans and followers.
Get more info–including the CNN interview with Bono and K’Naan and instructions on how to donate and/or sign Bono’s ONE petition with the full post at Okayafrica.