The NBA D-League Partners With Gatorade To Officially Become the NBA G-League
Beginning with the 2017-2018 season, the NBA G League will become the sport’s most viable developmental program.
For hardcore basketball fans (like myself) — NBA TV’s Development League games are about some of the most engaging to watch while you’re waiting for the season to start anew. The Reno Bighorns and the Canton Charge are my two favorite teams. So, guess my excitement when the NBA announced its partnership with Gatorade to change the NBA’s minor league into what will now be known as the NBA G-League.
The remixed league will kick off for the 2017-2018 season, featuring 26 teams, 22 of which are owned and operated by NBA franchises. To make play more interesting for all parties, NBA teams now can sign up to two “two-way” players to NBA contracts. These enable “two-way” players to be on the roster of their NBA parent team for up to 45 days, while spending most of their season in the NBA G League.
Since debuting in 2001-02 with eight teams, the NBA G League has tripled in size, with nearly 1.5 million fans attending games. To cement the new partnership, the NBA G League will unveil fresh on-court uniforms and collaborate with the Gatorade Sports Science Institute on programs meant to enhance player sports performance and recovery. Gatorade will utilize the NBA G League locker rooms to incubate its latest products and equipment innovations. Teams will have the opportunity to work with Gatorade to help its players to maximize their athletic potential and on-court performance.
“The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development,” NBA G League President Malcolm Turner said in a press release.
To check out more from the NBA G League launch, check out NBAGLeague.com or the updated NBA G League app.