Lushlife Magnolia

It’s really refreshing to see that some artists are still putting time and effort into making creative videos, instead of feeding us the same generic bullshit we’ve come to expect in hip-hop these days. The homie Lushlife shows you don’t need a million dollar budget or some out of this world special effects to hold a viewers attention. Check out his video for “Magnolia.” Video directed by Lamar+Nik who crafted all 188 of those cardboard word-masks and shot this vid at over 65 different locations – total cost… just under $80.

Props to npr on the premiere

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