Last night Common premiered the video for his new single “Sweet” on Ustream, as part of a fundraising effort to support Haiti’s recovery from last year’s devastating earthquake. The cost to watch the video was $1 with all proceeds going to the J/P Haitian Relief Organization although the official vid is now freely viewable (above).
In the words of LargeUp editor Jesse Serwer:
Shot over a four day trip to Port-au-Prince last month, the video is a dizzying, cinema vérité journey through the city, with Common adopting a notably gruff demeanor to match the aggressiveness of a record on which he proclaims, “I am to hip-hop what Obama is to politics” and “when it comes to hip-hop it begins and ends with me.” Friends in the White House or not, we’re guessing The Dreamer/The Believer (out next month) is going to feel more like Resurrection than Electric Circus.
Watch above, check the official artwork for The Dreamer, The Believer after the jump and–definitely still support Haiti relief at JPHRO anyway!