Kindness - "This Is Not About Us" [Official Video]

Kindness AKA Adam Bainbridge gets on the good foot in the video for his break-heavy single "This Is Not About Us" off the forthcoming sophomore LP Otherness. It seems only right that a track so soaked in that "Apache" groove should get some proper choreography, finding Bainbridge going through some '90s-primed moves, amidst a colorful, perpetually morphing backdrop. Our ears first caught wind of this cooled-out number last month, but it appears it's time for your eyes to feel the funk. Bainbridge's Otherness LP is an impressive one and it can be streamed today via NPR's First Listen. If you're eyes and ears remain pleased, preorder the album via iTunes ahead of its October 14th release. Feast yourself on the effortless cool of Kindness in the video for "This Is Not About Us" below.